01 · Intro
Nayok means “hero” in Bangla. It is a Makers Original: a men’s grooming brand we are building ourselves, from strategy and name to identity and launch plan.
- Client
- Makers Original
- Industry
- Men’s grooming
- Status
- In development
- Services
- Brand strategy, naming, visual identity, packaging concept, launch plan
02 · The brief
Create a grooming brand that speaks to Bangladeshi men in their own language: confident, modern and rooted at home, not imported.
03 · The challenge
Shelves full of someone else’s story.
Grooming shelves are dominated by international brands speaking to someone else. A local brand has to feel just as premium while feeling unmistakably ours.
04 · Our approach
Make. Break. Fix.
Make.
Name and position
We started with one word, Nayok — the hero. Tone, identity and product story all grow from that idea.
Break.
Test the idea
We pressure-test the name, the look and the product story with the men it is for, and keep only what lands.
Fix.
Build the system
We are turning the concept into a full brand system and launch roadmap, ready for product.
05 · Deliverables
What we’re making.
- 01Brand strategy and positioning
- 02Name and verbal identity
- 03Visual identity concept
- 04Brand plan and launch roadmap
Where it’s going
Nayok is how we prove our own process.
When we tell clients we can build a brand from zero, this is the brand we are building.
Rooted
A name and story that start in Bangla.
Premium
Positioned to stand beside global brands.
Ours
Built, owned and launched by Makers.
Next project
Greenovative
A brand that grows from what we throw away.
